Omulamwa guno mu kusooka gwalabika ng’okusinga aWalmart eya Walmartolugero.Walmart eya Walmartye ntandikwa ennungi, nga bwe kiyinzika okuba nga ye nsonga esinga okumanyibwa obulungi-.
Walmart eya Walmartyalangirira mu 2024 nti bagenda kufulumya ebiwandiiko ebikwata ku byuma ebikozesebwa mu byuma bikalimagezi mu maduuka enkumi bbiri mu mwaka gwa 2026. Oluvannyuma lw’okuvuga mmotoka mu Texas, baasalawo okugenda mu maaso. Walmart enkola eno ekozesa ki? Ebintu bibiri: Ekisooka, abakozi bakyusa emiwendo nga bayita mu app y’oku ssimu-omulimu ogwatwala ennaku bbiri kati gutwala eddakiika ntono. Ekirala, ebiwandiiko bino biyaka amataala okuyamba abakozi okuzuula amangu ebintu ebyetaaga okuddamu okutereka oba okulonda. Ku supamaketi eddukanya enkumi n’enkumi za SKU, kino kitegeeza ssente entuufu mu magoba mu bulungibwansi.
Kyokka, kino Bulaaya emaze emyaka mingi ng’ekola.Metromu Germany yayingira mu muzannyo guno emabega mu makkati ga-90s-kiyinzika okuba nga 1995, wadde nga kino tekikakasibwa mu bujjuvu-nga kampuni ezimu eza Sweden ziwangula endagaano y'amaduuka gaabwe aga Cash & Carry. Kumpi emyaka 30 emabega okusinga abantu bangi kye balowooza nti "teknologiya omupya."
Kale bannabyabufuzi b'Amerika bwe baatandika okuwuubaala ku "surge pricing" mu kyeya ekyayita, Abazungu ebintu bino babifunye emirembe gyonna era tewali muntu yenna akola kavuyo mu nguudo ku bbeeyi y'emigaati.
Ebisingawo ku butakkaanya obwo oluvannyuma. Ekisooka, ebisingawo ku ani ddala akozesa ebintu bino.
Abasuubuzi mu Amerika
Krogeryatandika okugezesa essaawa emu nga 2018, mpozzi nga bukyaliko katono, era egaziye okutuuka ku maduuka ebikumi bitono kati. Enkola yaabwe erina erinnya erimu ery’omulembe-EDGE ekintu, ekitegeeza Enhanced Display for Grocery Environment-era ng’oggyeeko okulaga emiwendo, esobola okulaga ebikwata ku biriisa, ebirango ebikukwatako, ne coupons. CEO waabwe mu kiseera ekyo yayogera ekintu ekinene ku kuzimba enkola y’obutonde etaliiko buzibu ng’ekozesa data. Ekyeyoleka ku Kroger kwe kuddamu kwabwe ku kweraliikirira "okulinnya kw'emiwendo"-"Okubeera omutegeevu, Kroger takozesangako ku bbeeyi ya kulinnya." Ekyo kigambo kya maanyi, era lwaki okusika omuguwa kuno mu bukulu si-ensonga ejja kugaziwa oluvannyuma.
Amazon FreshneEmmere Enzijuvunazo zibeere nazo, ddala. Amazon eyagala okugezaako buli mu-teknologiya w'amaduuka-electronic shelf labels zikola enkolagana n'enkola yaabwe eya Just Walk Out checkout-free.Ebya Kohlyali n’okusooka, ng’azikozesa okuva nga 2015 oba bwe kityo, ekizifuula emu ku zasooka okuzikozesa mu AmerikaSsabaawaera etandise okussa mu nkola, wadde ng’enkozesa yazo ya njawulo katono-basinga kukozesa pulogulaamu ya electronic shelf label okusooka-okuyingiza ensengeka z’amaduuka n’ensengeka za shelf, okusinga okufaananako ekintu eky’okuddukanya shelf.
Bulaaya
Akatale k’e Bulaaya kalimu emisango egifuula Amerika okusindikibwa okulabika kumpi okutono.
Girimaani
Oboolyawo Girimaani y’esinga okukola obulumbaganyi. OmuAldiab'oluganda bakola ekintu eky'Abagirimaani ennyo mu kiseera kino-nga baddukanya bake entongole-off n'abagaba ebintu abawera omulundi gumu. Abatunzi abatakka wansi wa basatu oba bana be bavuganya, omuli kkampuni eyo ey’e Korea n’ey’e Bufalansa. Classic move: lwaki olonda omutunzi omu ng’ate osobola okubaleetera okuvuganya?Aldi Süd, omuwandiisi w’ebitaboefuddeyo mpozzi amaduuka ga kintu kikumi-okutuusa kati, naye kyeyoleka bulungi nti tebali mu bwangu bwonna kwewaayo. Mu kiseera kino waliwo olujegere olulala olwa Girimaani-Kaufland-okutambula okufulumya ebitundu okusooka, eraLidlyagenda byonna-mu n'omu ku banene Abazungu abagaba ebintu.
Naye okutwala okusinga obwesimbu kuvadm, olujegere lw’amaduuka g’eddagala. Ggaayi waabwe owa IT yaakagamba butereevu-ekintu ku ngeri okuzzaawo ssente ennyingi eziteekeddwamu gye kusigala nga kizibu, y’ensonga lwaki bakyagenda mu maaso n’okugezesa. Makes sense nga okirowoozaako-dm ekozesa fixed pricing, kale kiki ddala kyebagenda okwanguya? Si buli musuubuzi nti kino kyetaaga.
Bufalansa
Bufalansa erina enkizo entono ey’awaka wano-ekimu ku bisinga obunene mu nsi yonna mu kugaba ebiwandiiko by’ebyuma ebikozesebwa mu byuma bikalimagezi ekitebe kyakyo kiri eyo. Waliwo a...Carrefour, omuwandiisi w’ebitabocase worth noting: some concept store mu Paris yateeka enkumi n’enkumi z’ebiwandiiko mu lugendo lumu, nga zigatta dizayini y’ebibuga, emmere ey’obutonde, n’empeereza y’omu kitundu byonna awamu. Abazungu ddala ba mulembe okusinga Abamerika bwe kituuka ku ndowooza z’okutunda.
Budaaki
Nga twogera ku by'omulembe-Albert Heijn, omuwandiisi w’ebitabomu Budaaki evuddeyo n’ekintu ekipya ddala. Okutandika mu 2023, baagezesa AI-driven "dynamic discounts": ebintu bikendeera mu bbeeyi mu ngeri ey'otoma okusinziira ku lunaku lw'okuggwaako-gy'ekoma okusemberera okuggwaako, ekisaanyizo gye kikoma okubeera ekiwanvu. Algorithm etunuulira ekifo, okutumbula, embeera y’obudde, ebyafaayo by’okutunda, n’ebintu. Omuntu okuva mu ttiimu yaabwe ey’okuyimirizaawo yagamba ekintu nga, supamaketi zisuula ebintu bingi nnyo buli lunaku, era balowooza nti ekyo kisusse. Kino bwe kiba nga ddala kiteeka ekituli mu kasasiro w’emmere, ekyo kyokka kye kiwa obutuufu bwa tekinologiya.
Bungereza
Data ennungi ku Bungereza kizibu okufuna. Okuteekebwa mu nkola okusaasaana, tewali kintu kyonna kitegekeddwa.
Norway
Norway esaana okwogerwako mu ngeri ey’enjawulo wadde. Emu ku co-ops ennene ez’emmere eyo erina data entuufu eraga nti okumatizibwa kwa bakasitoma kweyongedde oluvannyuma lw’okussaako ebiwandiiko ebiraga ebyuma eby’amasannyalaze, kubanga abaguzi baayagala nnyo ebikwata ku bikozesebwa ebitegeerekeka obulungi n’ebikwata ku allergen. Ekitali kisuubirwa-ebiwandiiko bino byalowoozebwa okuba omuzannyo gw'emirimu gwokka, naye kirabika bakasitoma mu butuufu beetegereza era bafaayo. Abaguzi mu Norway bamanyidde dda emiwendo gy’emmere okukyuka ennyo.
Wabula mu August 2024, amawulire amanene gaava mu Norway: ekitongole kyabwe ekivunaanyizibwa ku kuvuganya kyakuba engassi ey’amaanyi ku kkampuni z’emmere ennene eziwerako olw’okugabana amawulire agakwata ku miwendo mu ngeri emenya amateeka. Newankubadde nga kyali kizingiramu "abayizzi b'emiwendo" gy'abantu okusinga ebiwandiiko by'ebyuma eby'amasannyalaze byennyini, omusango guno gwakuba alamu eri amakolero gonna-singa tekinologiya ow'obwerufu mu kugereka emiwendo akozesebwa bubi, waliwo obulabe obulwanyisa okwesigamya.
Asia
Ebigenda mu maaso mu Asia mboozi ya njawulo ddala.
Japan
Japan osanga ye musango ogusinga okunyumira. Gavumenti mu butuufu yateekawo nsalesale omuzibu: amaduuka amalungi galina okutuuka ku RFID oba electronic shelf label coverage mu bujjuvu omwaka 2025. Kale enjegere ennene-7-Ekkumi n’emu, FamilyMart-mu butuufu tebasalawo kuzaala, banyigirizibwa. Oba banaakuba target eyo kibuuzo kirala, naye mandate eriwo.
China ne Korea
Okunoonyereza okwakolebwa ku China ne Korea tekwabadde kwa maanyi nga osanga bwe kwandibadde. Ekimanyiddwa nti tebakoma ku kwettanira-bakola. Waliwo waakiri kkampuni emu enkulu ey’Abachina n’emu ey’e Korea abafuuse abazannyi ab’amaanyi mu nsi yonna. Amannya gaabwe gafuluma mu nkolagana ezitali za bulijjo buli kiseera. Enkoona y’e Korea nnyuvu kubanga abaguzi baabwe baamala dda bulungi nnyo n’okusasula ku ssimu ne kiba nti NFC-enabled labels ziwulira nga za butonde eyo. Naye kirabika waliwo bingi ebigenda mu maaso mu butale buno ebitakwatibwa wano.
Obutale Obulala
Canada
Enjegere entono ennene zaatandika okutambuza emirimu eminene gye buvuddeko, era...Sobeysyali omu ku bo. Si bingi birala by’oyinza okwogera ku Canada. Kigenda mu maaso, kinene, naye tewali kintu kyonna kiyiiya nnyo.
Australia
Okuzaala abaana kulinnya mangu mu Australia. Naye tewali nkola ya buyiiya nnyo efulumye eyo n’okutuusa kati.
Abasuubuzi Abatonotono
Waliwo n’omusango omutono ogusaana okwetegereza: edduuka erimu ery’emmere mu Brooklyn, New York. Nnannyini yo yayogera ekintu nga, ku Lwokutaano olusooka ku makya oluvannyuma lw’okussaako ebiwandiiko by’ebyuma ebikozesebwa mu dduuka, yatambula n’ayingira mu dduuka era emiwendo gy’okutumbula byonna gyali gyatandika dda okukola nga bagguddwawo-awo we yategeeredde nti kwe kusalawo okutuufu. Oluusi endowooza y’edduuka ettono eba ya ddala okusinga ebiwandiiko bya kkampuni ennene.
Sweden
Sweden kye kimu ku bifo eby’okuzaalibwamu tekinologiya ono-waliwo kkampuni eyo eyatandika mu myaka gya 1990 era egamba nti y’emu ku zaasooka okuleeta ebiwandiiko ebikwata ku byuma ebikozesebwa mu byuma bikalimagezi mu maduuka.
Enkaayana za "Surge Pricing".
Mu August wa 2024, ababaka ba Palamenti ba AmerikaElizabeth Warren, omuwandiisi w’ebitaboneBob Casey, omuwandiisi w’ebitaboyawandiise ebbaluwa ng’alabula Kroger nti ebiwandiiko ebikwata ku byuma bikalimagezi biyinza okusobozesa amaduuka g’emmere okussa mu nkola “emiwendo egy’enjawulo,” ng’emiwendo girinnya okusinziira ku budde n’embeera y’obudde “okuggyamu amagoba amangi.” Munnabyabufuzi omu mu New York yagoberedde okunenya, n’akigeraageranya ku nkola ya Uber ey’okulinnyisa emiwendo.
Okweraliikirira kuno kutuufu?
Abanoonyereza okuva mu masomero ga bizinensi abiri-emu yali UC San Diego-beekenneenya data okuva mu maduuka g’omusuubuzi omunene okwetoloola amasaza agawerako. Ekimalirizibwa: enkola z’enkyukakyuka mu miwendo nga tebannaba kukozesa n’oluvannyuma lw’okukozesa ebiwandiiko by’ebyuma ebikozesebwa ku sselefu kumpi zaali zifaanagana ddala. "Singa ebiwandiiko bya digito byaleetawo emiwendo okulinnya, wandisuubidde okulaba okulinnya okweyoleka mu nkyukakyuka mu bbeeyi... naye tetwalaba njawulo ya makulu nga tetunnateekebwako n'oluvannyuma lw'okugiteeka."
Lwaki amaduuka g’emmere tegajja kugula bbeeyi nga Uber? Ennyinyonnyola y'abanoonyereza nnyangu: "Okwawukanako ne Uber oba wooteeri, amaduuka g'emmere tegakola ssente ku bintu kinnoomu-gakola ssente ku kibbo kyo kyonna n'obwesigwa obw'ekiseera ekiwanvu-. Amaduuka g'emmere galina emigabo emigonvu ku bintu ssekinnoomu, era okulinnyisa emiwendo mu ngeri etasuubirwa, ne ku kintu kimu kyokka, kiteeka mu kabi okuggya abaguzi n'okubasindika abavuganya."
Omunoonyereza omulala yakigamba mu ngeri ey'obwegendereza nti: "Ekirowoozo nti amaduuka gandilongoosezza emiwendo ku bintu ssekinnoomu okusobola okusika ssente endala 50 okuva mu bakasitoma-ekyo tekikkirizika."
Kale mu butuufu ebiwandiiko ebiraga ebyuma ebikozesebwa mu byuma bikalimagezi bikola ki?Okusasula empooza ku bintu ebiriraanye-okuggwaako (okubalirira kulaga nti emiwendo egy’amaanyi ku bintu ebivunda kuyinza okukendeeza ku kasasiro w’emmere ekintu nga 20%, wadde ng’obugumu bw’omuwendo ogwo tebukakafu), okulongoosa obulungi bwa label-okukyusakyusa, okukendeeza ku nsobi mu miwendo (okukendeeza ku butakwatagana wakati w’emiwendo gya shelf n’emiwendo gya sikaani), n’okuddukanya obulungi eby’obugagga. Si kibi nnyo oluvannyuma lw’ebyo byonna.
Lwaki Amaduuka Manngi Tegannaba kwettanira?
Eky’okuddamu ekyeyoleka kiri ntiomuwendo, naye mu butuufu kibeera kivundu okusinga ekyo.
Labels zennyini zidduka mpozzi $15-25 buli emu-ennamba ez'enjawulo okuva mu nsonda ez'enjawulo-ekiwulikika bulungi okutuusa ng'okubala kukoleddwa ku dduuka eririna SKU enkumi kkumi. Naye eyo si y’ensonga wadde entuufu. Ebintu byonna ebikyetoolodde. Waliwo eyakola ku nteekateeka y’okugezesa yagambye nti okugatta POS kwokka kwatwala emyezi okusinga omuntu yenna bwe yali asuubira. Enkola ez’edda, ensonga z’okusengeka data, ekirooto ekibi ekya bulijjo. Era awo wakyaliwo obwetaavu bw’emiryango, okutendeka abakozi, n’ekitundu ky’ekiseera obuwagizi bw’omutunzi bwe buli mu kitundu ky’obudde eky’enjawulo.
Naye wuuno ekibuuzo ekikulu: ddala dduuka lyonna eriweereddwa lyetaaga kino? Nga bwe kyayogeddwako emabegako ne dm-German drugstore, fixed prices-lwaki bandyanguye okuteeka tekinologiya ayanguyiza enkyukakyuka mu miwendo gye batakola? Ensonga efaananako bwetyo evudde mu kkampuni y’emmere ey’omu kitundu mu Midwest eyasalawo okuyimirira. Ggaayi waabwe ow’emiwendo basically yagamba nti bakyusa emiwendo omulundi gumu mu wiiki, mpozzi emirundi ebiri mu nnaku enkulu, si Walmart. Okubala ROI kukola singa okulongoosa emirundi mingi kubaawo.
Waliwo n'oku...enkoona y’abakozinti abantu tebayogera bingi, era tekitegeerekeka bulungi. Mu butale obumu-ebitundu by'obugwanjuba bw'obuvanjuba bwa Asia, mpozzi Buyindi, ebitundu bya Afrika-abakozi ba buseere bwokka ekimala nti ensonga ya otomatiki egwa. Lwaki osaasaanya ffiga mukaaga ku tekinologiya ng’ate abantu basobola okusasulwa okukyusakyusa obubonero bw’empapula? Data ennungi ku wa ddala tipping point eyo tewali. Oboolyawo kyawukana nnyo okusinziira ku nsi, okusinziira ku kibuga wadde.
Era awo waliwo kinookukutukakutuka mu by’ekikuguensonga eyajja mu kusoma ku basuubuzi ab’enjawulo. Ebiragiro (protocols) tebirina mutindo. Abamu bakozesa RF, abamu bakozesa NFC, wakyaliwo infrared etengejja awalala. Kale singa omusuubuzi aba akolera mu bitundu ebingi-obutale obuyitirivu mu nsi emu, amaduuka amalungi mu nsi endala-bayinza okumaliriza nga balina enkola ez’enjawulo ddala ezitayogera ne bannaabwe. Ekyo kirabika y’ensonga eri abamu ku bazannyi abanene mu nsi yonna, wadde nga tewali yandikikakasizza ku likodi.
