POP Etegeeza Ki mu Kutunda?

Mu June 2024, Walmart yakola ekirangiriro ekyasindika amayengo okuyita mu mulimu gw’okutunda: bagenda kufulumya ebiwandiiko by’ebyuma ebikozesebwa mu byuma bikalimagezi mu maduuka 2,300 mu mwaka gwa 2026-ekyo nga kitundu kya kigere kyabwe kyonna mu Amerika.

Ennamba eziri emabega w’okusalawo kuno zinyumya emboozi. Store emu eya Walmart etambuza ebintu ebisoba mu 120,000. Nga tebannaba kussaako biwandiiko bya digito, okulongoosa emiwendo mu dduuka lyonna kyatwala omukwanaganya ennaku nga bbiri. Kaakati? Taapu ntono ku app y’essimu, era buli label eri mu kizimbe eddaamu obuggya mu ddakiika ntono.

Greg Cathey, SVP wa Walmart owa Transformation & Innovation, teyasala bigambo: "[DSLs] zibadde muzannyo-mukyusa era [zanguyira] emirimu gya buli lunaku egya ttiimu zaffe ez'amaduuka."

Naye bino bye bifuula kino okunyuvu eri omuntu yenna addukanya omulimu gw’okutunda: okusinziira ku kunoonyereza okwakolebwa Forrester Consulting mu December 2022, enkola ya ESL mu butuufu yesasula mu myezi 18 era efulumya ROI ey’emyaka etaano-ya bitundu 277 ku buli 100.

Ekyo si nsobi ya kuwandiika. 277%.

Kale kiki ddala POP marketing kye ki, lwaki kikulu nnyo bwe kiti, era kiki ekikyuse mu myaka egiyise ekifuula abasuubuzi abanene ku nsi okutambula mu ngeri eno ey’obusungu?

POP ne POS

Kino nja kukikuuma nga kimpi kubanga mu butuufu, kyangu okusinga emiko egisinga bwe gigiwulikika.

Kilowoozeeko ng’eky’okulya. POP ye menu board eriko ekifaananyi kya burger ekirimu omubisi ekikuluma enjala. POS ye cash register etwala $12 zo. Ekimu kikuleetera okukyagala. Omu atwala ssente zo.

Ddala ekyo kyokka kye kirimu. Bwoba tojjukira kirala: POP ekwata ku kusalawo. POS ekwata ku nkolagana.

Ennamba Ezirina Okukuleetera Okufaayo

Alright, ka twogere oba ddala ekintu kyonna ku bino kikulu-kubanga nkimanyi nti toli wano lwa theory. Oyagala okumanya oba POP etambuza empiso.

POPAI (kati Path to Purchase Institute) ebadde erondoola enneeyisa y’abaguzi okuva mu 1965. Okunoonyereza kwabwe okwa 2012 okwa Mass Merchant Shopper Engagement Study kwalaba abaguzi abasoba mu 2,400, era bino bye baazudde:76% ku kusalawo ku kugula kwakolebwa mu-dduuka, si nga bakasitoma tebannayita mu mulyango.

Mu 2014, omuwendo ogwo gwalinnya okutuuka ku...82%mu mikutu gy’abasuubuzi abangi. Richard Winter, pulezidenti wa POPAI, yayogera ekintu ekyankwatako: "Nga bwe twasuubira nti abamu ku basuubuzi abangi baali balinze okutuusa ku ssaawa esembayo okusalawo ku kugula, mu butuufu twawuniikirira okukizuula nti ebitundu 82% ku kusalawo okugula kukolebwa mu dduuka."

Ekyo leka kibbiremu okumala akasekondi. Ebintu ebisoba mu 8 ku 10 by’ogula bikyali ku bunkenke ng’omuntu ayingidde mu dduuka lyo. Ssente ezo zonna ezisaasaanyizibwa ku birango bya TV, social media, influencer campaigns-ziyisa abantu mu mulyango, sure. Naye okusalawo kwennyini? Ekyo kigenda mu maaso ku shelf.

Era si ssweeta ne ggaamu byokka bye twogera. Okunoonyereza kwa POPAI kwakimenyaamenya okusinziira ku biti:

Candy & gum: 89% mu-omuwendo gw'okusalawo mu sitoowa

Okulabirira olususu: 83%

Ebikozesebwa mu bisolo by’omu nnyumba: 81%

Wine & ebitamiiza: 79%

N’ebika by’oyinza okulowooza nti abantu bye banoonyerezaako nga tebannaba-okulabirira olususu, emmere y’ebisolo by’omu nnyumba-bikyalina emiwendo eminene mu-okusalawo mu maduuka.

Wano waliwo ennamba endala gye nsanga nga esikiriza: nga okwolesebwa okuli ekika ekigere kwaliwo mu-dduuka, kumpi1 ku buli 6 bye bagulamu kiti ekyo yagenda ku brand eyo. Si lwakuba nti ekintu ekyo kyali kisingako. Si lwakuba nti yali ya buseere. Olw’okuba nti kyaliokulabika mu ngeri entuufu.

Lwaki POP Ekola: Psychology Gy'osobola Okukozesa Mubutuufu

Okay, kale data egamba nti POP nsonga. Nayelwaaki? Kiki ekituufu ekigenda mu maaso mu bwongo bw’omusuubuzi ekifuula okwolesebwa oba akabonero okukyusa enneeyisa yaabwe?

Kino ngenda kukimenya mu makubo asatu ag’ebirowoozo abaguzi ge batwala-n’ekisinga obukulu, engeri gy’oyinza okukola dizayini ya POP yo okukola n’amakubo gano amampi mu kifo ky’okuziwakanya.

Okukendeeza ku mugugu gw’okutegeera

Supermarket ya Amerika eya bulijjo etambuza SKU wakati wa 30,000 ne 50,000. Lowooza ku ekyo okumala akasekondi. Ebintu eby’enjawulo emitwalo ataano, byonna nga bivuganya ku kufaayo.

Obwongo bwo mu mubiri tebusobola kwekenneenya buli emu. Si kya bugayaavu-kikola wansi w'ebiziyiza byokka. Kale kikola ki? Kifera. Enoonya obubonero obugamba nti "ono agwanidde okufaayo" n'ebuusa amaaso ebirala byonna.

Kiki ekibalibwa ng’akabonero?

Enfuufu ya langi ekutuse okuva ku bimwetoolodde

A price callout nga ennene okusinga endala

Entambula-ekintu kyonna ekitambula

Position-eye level efuna 35% okufaayo okusinga wansi shelf

Okunoonyereza okwakolebwa mu 2019 okwafulumiziddwa mu...Journal of Okutunda eby’amaguziyasanga ekintu ekinyuvu. Amaduuka agaassa mu nkola obubonero obutegeerekeka obw'ensengeka y'ebifo ebirabika-okusinga, okukifuula ekyeyoleka eky'okusooka okutunuulira-galaba abaguzi bwe basaasaanya23% obudde obutono obw’okunoonya. Naye wuuno kicker: abo bennyini abaguzi be baaloopeddeobubonero obw’okumatizibwa obusingako, era mu butuufu boyagula ebisingawo.

Ekyo si kikontana. Baagula ebisingawo kubanga tebaakooye kunoonya. Baali basanyufu nnyo kubanga okugula ebintu byali biwulikika nga byangu.

Kino kikulu reframe: POP ennungi si ya kulimbalimba bantu kugula bintu bye batayagala. Kikwata ku kuyamba abantu abasukkiridde okutambulira mu ngeri ennungi mu kulonda. Bw’okendeeza ku buzito bw’okutegeera, oba ogaba empeereza.

Kale kino kitegeeza ki eri eby’okwolesebwa byo?

Toyongerako bisingawo. Kiggyeko.Buli elementi ku POP yo erina okufuna ekifo kyayo. Bwoba olina tag eriko akabonero, erinnya ly'ekintu, ebbeeyi, barcode, obubaka obw'okutumbula, n'okwegaana mu mateeka-oba ofunye bingi nnyo. Eriiso ly'omusuubuzi lijja kugibuuka kubanga tewali nsengeka, tewali "sooka kutunula wano."

Tonda okutaataaganyizibwa kw’okulaba.Okwolesebwa kwo kwetaaga okulabika okwawukana ku kukyetoolodde okwewandiisa nga siginiini. Langi y’emu ne shelf? Ebitalabika. Sayizi y’emu n’ebirala byonna? Ebitalabika. Okwetaaga enjawulo.

Eye level ye real estate. Kikozese mu ngeri ey’amagezi.Bwoba osasula premium shelf position, toyonoona ku product eyetunda. Teeka awo okutongoza kwo okupya. Teeka ekintu kyo ekisinga-margin awo. Ekintu ekyetaaga obuyambi kiteeke awo.

Okwetamwa Okufiirwa

Wano waliwo ennamba ekyewuunyisa abantu abasinga obungi: abantu bawulira obulumi bw’okufiirwa ekintu ku...emirundi ebiri mu ngeri ey’amaanyinga essanyu ly’okufuna ekintu kye kimu.

Kino si kya marketing fluff. Kiva mu mulimu gwa Kahneman ne Tversky ku Prospect Theory-baawangula ekirabo kya Nobel olw'ekyo. Okunoonyereza kuno kukoppebwa emirundi ebikumi n’ebikumi mu buwangwa n’embeera ez’enjawulo.

Kino kitegeeza ki mu mbeera y’obusuubuzi?

Kitegeeza nti "Save $5" ne "Tosubwa $5 mu kutereka" si bubaka bwe bumu. Ziwulira nga za njawulo ddala ku bwongo bw’omusuubuzi.

"Kekkereza $5" gafuna. Kinyuma nnyo. Kiba kirungi.

"Tosubwa $5 mu kutereka-leero lwokka" kwe kufiirwa okuyinza okubaawo. Obwongo bwo busoma ekyo nga: bwe sikola, nnina kye nfiirwa. Era ekyo kireeta obuzibu obwa nnamaddala-okweraliikirira okw'ekigero ekya wansi-okutagonjoolwa okutuusa ng'ogula ekintu oba n'otambula.

Kati, njagala okwegendereza wano kubanga kino kiyinza okukozesebwa obubi. Singa buli kipande ekimu mu dduuka lyo kikuba enduulu nti "LIMITED TIME! DON'T MISS OUT!" kilekera awo okukola. Abaguzi bakituunya, oba ekisinga obubi, bawulira nga bakozesebwa era ne babulwa obwesige.

Ekikulu kwe kubeera specificity n’obwesimbu.

"Leero lwokka" mu butuufu yeetaaga okuba leero lwokka

"Nga ebikozesebwa biwangaala" kisaana okulabika nga ebikozesebwa bitono ddala

"Omukisa ogusembayo" kitegeeza mu butuufu gwe mukisa ogusembayo

Bw’okozesa obwangu mu bwesimbu, bukola bulungi kubanga mu butuufu oyamba abantu okusalawo kye bayinza okwongezaayo. Bw'ogikozesa mu ngeri etali ya bwesimbu-okuddukanya ebipande bya "okutunda okusembayo" okumala emyezi esatu egy'omuddiring'anwa-otendeka bakasitoma bo okukubuusa amaaso.

Ennamba ezikakafu zikubye ebitundu ku kikumi."Save $15" ewandiisa mangu okusinga "Save 15%." Omuwendo gwa ddoola gulabika mangu; ebitundu ku kikumi byetaaga okubala mu birowoozo. Bw'oba okola essuula ya bitundu ku kikumi, waakiri yongera ku muwendo gwa ddoola: "15% off - Teeka $15 ku kintu kino."

Nsalesale w’ennaku z’omwezi zeetaaga okuba ez’enjawulo."Obudde obutono" tebukyalina kye kitegeeza. "Ekoma ku Ssande ssaawa 6PM" kitegeeza ekintu. Bw’oba ​​okozesa ebipande bya digito, laga okubala kwennyini okudda emabega. Kiwulikika nga gimmicky, naye data bulijjo eraga nti ekola-kubanga ekola nsalesale-ddala.

Lwaki "Best Seller" Tags Zisaanira Obuzito bwazo mu Zaabu

Abaguzi bwe baba nga tebakakasa-era abaguzi abasinga obungi bwe baba tebakakasa ku bintu ebisinga-banoonya obubonero ku bantu abalala bye baakola.

Eno si nneeyisa ya ndiga. Mu butuufu kya magezi. Bw’oba ​​tolina mawulire gatuukiridde ku kintu, era ng’olaba nti enkumi n’enkumi z’abantu abalala be baakilonda, eyo data ya mugaso mu butuufu.

Taagi za "Best Seller" zikola. Taagi za "Staff Pick" zikola. "#1 mu Category" tags zikola. Okuddamu okwetegereza n’okugereka emmunyeenye bikola.

Olupapula lwa Harvard Business School olwa 2021 lwagezesa kino n’okwolesebwa kwa wayini. Eccupa ezaawandiikibwako nti "Most Popular in Store" zaalabye a13.6% okutunda kulinnyeokusinziira ku bifuga ebitaliiko kabonero. Omwenge gwali gwe gumu.

Ekyo kisitula ebitundu 13.6% okuva ku lupapula n'ebigambo ebitonotono. Tewali discount. Tewali kuteekebwa kwa njawulo. Just a signal eyagamba nti "abantu abalala be balonze kino."

Naye wano abasuubuzi abasinga we batabula kino: bateeka obubonero bwa "Best Seller" ku buli kintu, oba babuteeka ku bintu ebitali bya kutunda mu butuufu, oba bateeka "Staff Pick" nga tewali kiragangaomukozi obalwaakibaagulonda.

Social proof ekola nga yeesigika yokka. Akaseera abaguzi we bawulira nti "Best Seller" kakodyo ka kutunda bwokka okusinga data yennyini, kalekera awo okukola.

Beera mulambulukufu."Best Seller" tewali buzibu bwonna. "Best Seller - 2,847 yatundibwa omwezi guno" esinga. "Sarah's Pick - Kino nkikozesa buli ku makya" kisingako n'okusingawo kubanga kya muntu ku bubwe era kya njawulo.

Kozesa ebbula n’obwegendereza."Only 3 left in stock" is powerful social proof kuba kitegeeza nti abantu abalala babadde bagigula. Naye singa bulijjo shelf eba eraga "Only 3 left" okumala emyezi egiwerako, oba omenye obwesige.

Okuddamu okwetegereza kikulu, ne mu maduuka agalabika.Abasuubuzi abalala kati bakuba ebipimo by’emmunyeenye n’okuddamu okwetegereza ebitundu ku bipande ebiwandiikiddwa ku shelf. Kiwulikika ng'akakodyo ka yintaneeti, naye kikola ne mu maduuka ag'omubiri-kubanga kye kimu ku by'empisa. Abantu baagala okumanya abantu abalala kye baali balowooza.

IKEA, ALDI, ne Bye Baazudde ddala

Ka mbabuulire ekintu kye ndowooza nti kisubwa abantu bwe beetegereza kkampuni zino.

Buli omu ayogera ku nteekateeka ya IKEA ey'ebifo eby'okwolesezaamu n'obugezi bwa "ekkubo erikakasibwa." Naye ekyo si kye ssomo ddala eri POP marketing. Eky’okuyiga ekituufu kiri mu miwendo gyabwe.

Omulundi oguddako ng’oli mu IKEA, tunuulira bulungi engeri gye bawandiikamu ebikwata ku bikozesebwa. Tojja kulaba:

"KALLAX Shelf Unit - Ekipande ky'obutundutundu nga kimaliriziddwa mu laminate, 77x147 cm".

Ojja kulaba ekintu nga:

"N'ekisembayo, ekifo ky'ebitabo ebyo byonna by'okuuma nga bitegeeza okusoma. KALLAX. $69."

Oba ku kifo eky’okwolesezaamu ebitanda:

"800 thread count. Kubanga omala kimu kya kusatu eky'obulamu bwo nga weebase-kiyinza okuba nga weeyagaza."

Kino kizibu-okugonjoola copywriting ku ddaala lya shelf. Tebali ku lukalala lwa bikozesebwa. Bakkiriza okwetamwa kasitoma kw’alina edda era amangu ago ne bayanjula ekintu ng’ekiteeso.

Kino kikola olw'okukendeeza ku mugugu gw'okutegeera-bakola omulimu gw'obwongo-akasitoma. Mu kifo ky'okukufuula okuzuula lwaki oyinza okwagala yuniti ya shelf, bakugamba nti: "Olina ebitabo ebitumbidde. Laba eky'okugonjoola."

ALDI ekola ekintu ekikontana ddala-era ekola bulungi nnyo eri abalabi baabwe.

Ebipande bya ALDI kumpi byangu nnyo mu ngeri ey’obukambwe. Ennamba z’abaddugavu ennene ennyo. Okugeraageranya obutereevu emiwendo wakati w’ebika byabwe eby’obwannannyini n’eby’eggwanga. Tewali bifaananyi bya bulamu. Tewali kkopi ya magezi. Obwenkanya:

"ALDI SimplyNature Almond Butter: $4.99. National Brand: $8.49. Ebirungo bye bimu. Kebera ku lupapula."

Lwaki kino kikola? Kubanga kasitoma wa ALDI omukulu yeesunsudde dda nga omuguzi amanyi omuwendo-. Tebeetaaga kusikiriza nti layisi kisinga-batambulira mu ALDI precisely kubanga ekyo bakikkiriza dda. Kye beetaaga kwe...obukakafunti tebasaddaaka mutindo.

Okugeraageranya ku ludda-ku ludda-kuwa obukakafu obwo mu kaseera ako. It's social proof (the national brand is the reference point), loss aversion (oba "ofiirwa" $3.50 singa ogula brand y'eggwanga), n'okukendeeza ku mugugu gw'okutegeera (okugeraageranya kwakukolebwa dda) byonna mu kabonero kamu.

Eky'okuyiga okuva mu byombi si "copy IKEA" oba "copy ALDI." Ye eno:POP yo erina okukwatagana n’endowooza ya kasitoma wo nga bayita mu mulyango.

Bakasitoma ba IKEA batuuka nga balowooza ku biyinza okubaawo-amaka gange gayinza okufuuka ki?Kale POP ya IKEA eyogera mu bisoboka.

Bakasitoma ba ALDI batuuka nga balowooza ku muwendo-nsobola okutereka ssente mmeka?Kale POP ya ALDI eyogera mu kugeraageranya n'ennamba.

Kasitoma wo bw’ayingira mu dduuka lyo alowooza ki? POP yo eddamu ekibuuzo ekyo, oba eyogera ku kintu kirala ddala?

Static vs. Digital: Si Kiba/Oba

Ekintu kimu kye ndaba ennyo abasuubuzi balowooza nti beetaaga okulonda: empapula oba digito. Byonna mu ku screens, oba nywerera ku bikola.

Oyo ye framing enkyamu.

POP etali ya kukyukakyuka(paper tags, acrylic stands, hanging signs) ya buseere, ya mangu okuteeka mu nkola, era tekyetaaga masannyalaze. Ku bbeeyi enywevu-ebika ebitono-okulowooza-lowooza eby'akaloosa, ebikulu, ebintu ebikulu-empapula zikyali okulonda okusinga okusaasaanya ssente-. Kikola. Tewali nsonga lwaki otereeza ebitamenyese.

Digital POP(ebiwandiiko ebikwata ku shelf eby’amasannyalaze, screens za LCD, displays transparent, kiosks) kikola amakulu nga flexibility ne speed bikulu. Bbeeyi ekyukakyuka emirundi mingi olunaku? Promotions ezeetaaga okukwatagana mu bifo 50 mu bwangu? Ebintu ebirina margin ya waggulu-ebiganyulwa mu kunyumya emboozi za vidiyo? Wano digital w’efunira ssente zaayo ezisingako mu maaso.

Enkola entegefu ye mutendera-nga-okugabanya ekika:

Bw’oba ​​olowooza ku digito, togezaako kukyusa dduuka lyo lyonna omulundi gumu. Tandika n'ebitundu byo ebisinga okusikagana-ebiseera ebisinga ebitongole ebipya, enkomerero z'okutumbula, oba okwolesebwa kwa sizoni. Ebyo bye bitundu enkyukakyuka mu miwendo gy’esinga okubeerawo, ekitegeeza nti awo okukekkereza kw’abakozi we kusinga okweyoleka era okubala kwa ROI kwe kusinga okwangu okukakasa.

Ebintu Bwosobola Okukola Ddala Enkya

Nga sinnamaliriza, wano waliwo ebintu ebitonotono ebiteetaagisa bikozesebwa bipya-enkola ey'enjawulo yokka ku by'okola edda.

Bbeeyi gifuule ennene, akabonero katono.Abaguzi bamala sekondi 3-7 ku shelf. Ekibuuzo kyabwe ekisooka kiri nti "meka?"-si "kika ki?" Ebintu bingi ebya POP ebiweebwa abagaba ebintu biteeka akabonero mu maaso ne wakati kubanga abaddukanya kkampuni bafaayo ku kulabika kw’akabonero. Naye abaguzi tebakikola. Bw’oba ​​olina ky’oyogera mu kyo, ssika ku bbeeyi waakiri 2x the size of the logo.

"Save $X" ekubye "X% off."Ennamba ezikakafu ziwandiisibwa mangu okusinga ebitundu ku kikumi. Okunoonyereza kwa Kahneman kuwagira kino. Singa ebipande byo ebya promo mu kiseera kino bigamba nti "15% off," gezaako okugezesa "Save $15" olabe ekiddako.

Abaguzi ababuusabuusa bawe eky’okulonda ekisookerwako.Bw’oba ​​olina SKU ttaano ku ssefuliya ate ng’okutunda kwekuŋŋaanyiziddwa mu emu oba bbiri, yamba abaguzi abatasalawo ng’ossaako akabonero ku eyo emanyiddwa ennyo. "Store's 1 Seller" oba "Most Popular Choice" eggyawo okweraliikirira kw'okulonda ekikyamu. Tokozesa muntu yenna-obayamba okusalawo.

Buli promotion yeetaaga nsalesale ddala."Special Price" erina zero obwangu. "Bbeeyi ey'enjawulo - Eggwaako ku Ssande" erina obwangu. Bw’oba ​​okozesa ebipande bya digito, laga essaawa yennyini ebala okudda emabega. Bwe kiba nga mpapula, ekitono ennyo okukuba olunaku lw’okuggwaako.

Ekifaananyi Ekinene

Ka tukendeezeeko okumala akasekondi.

Emigugu gya ESL mu nsi yonna gyamenya yuniti obukadde 100 mu Q3 2024. Mu kitundu ekisooka ekya 2025, omuwendo ogwo gwali kumpi obukadde 300-nga 211.4% omwaka-mu{1}}mwaka okweyongera. Ekitongole kya Grand View Research kibalirira nti akatale kano kaali ka ddoola akawumbi kamu n’obukadde 85 mu 2024, nga kasuubirwa okutuuka ku kawumbi ka ddoola musanvu n’obukadde 54 mu mwaka gwa 2033.

Okuteekebwa mu nkola kwa Walmart kuvuga bingi ku bino, naye akabonero akagazi nti ebbidde lino lisuubirwa okukubiriza okwettanira mu basuubuzi abalala nabo.

Ekyo kitegeeza ki gy’oli? Mu butuufu, kisinziira ku mbeera gy’olimu. "Buli muntu akikola" nsonga ya ntiisa okusaasaanya ssente. Naye bw’oba ​​okolagana ne:

Enkyukakyuka mu bbeeyi nga zirya abakozi wansi buli wiiki

Ensobi mu miwendo ekivaako bakasitoma okwemulugunya

Abavuganya nga amaduuka gaabwe galabika nga ga mulembe okusinga agammwe

Promotions eziruma logistically okutuukiriza

...olwo osanga kigwana waakiri okudduka ennamba.

Okuzinga

POP marketing si nzibu. Ku musingi gwayo, kino kyokka:mu kiseera kasitoma w’asazeewo okugula, bawe ensonga egamba nti yee.

Ensonga eyo eyinza okuba nga ya bbeeyi (ALDI). Kiyinza okuba nga kya bulamu (IKEA). Kiyinza okuba nga kya kukola bulungi (Walmart). Endowooza y’emu-okukendeeza ku mugugu gw’okutegeera, okwetamwa okufiirwa okukozesa, okuwa obukakafu bw’embeera z’abantu-naye okutuukiriza kulina okukwatagana n’endowooza ya kasitoma wo.

Hardware-paper, e-ink, LCD, kyonna-kye kitwala kyokka. Obubaka bwe bukulu. Sooka ofune ekyo ekituufu.

Bw’oba ​​oyagala okwogera ng’oyita mu ngeri POP ya digito gy’eyinza okufaanana ku mbeera yo, oba oyagala okubeera sanity-okukebera oba kikola amakulu mu by’ensimbi,tuli basanyufu okunyumya. Tewali buvunaanyizibwa. Oluusi eky'okuddamu kiba nti "nywerera ku lupapula kati," era ekyo tujja kukugamba bwe kiba nga kituufu.

 

Enkolagana ez’amangu bw’oba ​​oyagala okulambula

 

Ebiwandiiko by’Ebyuma Ebiwandiikiddwa ku Shelf
E-yinki, 2.66" okutuuka ku 7.3", 5+ bbaatule y'omwaka

Ebifaananyi eby’okulaga ku Shelf ya LCD
28" okutuuka ku 49.5", ffeesi emu oba bbiri-

Screens Entangaavu
27x10" ne 42x23", okukwata ku ky'okwesalirawo

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