Freeman’s 2024 Exhibitor Trends Report yateeka ennamba ku ekyo abaddukanya ebifo bye bawulira edda: 93% ku aboolesi bagamba nti omutindo gw’omusulo gwe gusinga obukulu okuvaamu, naye ate 49% bokka be bagamba nti bamativu n’ebyava mu kugula omusulo gwabwe. Mu kiseera kino, okunoonyereza okw’enjawulo okuva mu Certain kwazudde nti abasuubuzi 94% balowooza nti kkampuni yaabwe eremererwa okukyusa event leads mu mikisa. (cvent.com)
Ebibalo ebyo ebibiri byogera ku bizibu eby’enjawulo. Ekisooka kikwata ku bigenda mu maaso ku kizimbe. Ekyokubiri kikwata ku bibaawo oluvannyuma.Ebintu eby’okwolesebwa mu kiosk ebikwataganaokukola ku kizibu ekisooka butereevu. Tebatereeza kyakubiri-ne okwefuula ekirala kwonoona ssente.
Enjawulo eno nsonga kubanga abasinga obungi aboolesa ensonga zombi boolekagana nazo omulundi gumu, era zinywezagana. Okukwata obubi data kuleeta okugoberera okwa bulijjo-; generic follow-up efuna okusiwuuka empisa; okubuusa amaaso okutuuka ku bantu kifuula okuteeka ssente mu show yonna okulabika nga write-off. Kiosks zisobola okumenya enzirukanya eyo ku mutendera gw’okukwata, naye singa enkola eya wansi eba yeetegefu okufuna data ennungi.
The Capacity Bottleneck Tewali Akola Bajeti
A skilled rep handling complex B2B products-industrial automation, enterprise software, specialized manufacturing components-asobola okusikiriza mu ngeri ey’amakulu abagenyi munaana ku kkumi buli ssaawa. Si sikaani za badge. Emboozi ez’ekikugu entuufu ng’ebisaanyizo bibeerawo, w’oyiga ensengeka y’ebiseera, obuyinza bw’embalirira, n’okumanya oba ekizibu kye boogera kye kimu eky’okugonjoola ekizibu kyo mu butuufu.
Ku show enkulu nga IMTS, PACK EXPO, oba Automate, traffic tetambula kyenkanyi. Waliwo okulinnya oluvannyuma lw'ebigambo ebikulu eby'oku makya, amayengo amalala ag'omu makkati-akawungeezi, zoni ezifu wakati w'entuula. Mu kiseera ekyo surges, ekifo 20x20 nga kiriko reps ssatu kikuba ceiling ya mpozzi 30 quality interactions buli ssaawa ate ebikumi n’ebikumi by’ababaddewo batambula nga bayita mu aisles eziriraanyewo.
Kiosks ezikwatagana zikola nga parallel processing. Nga abakozi bakwatagana n’abasuubirwa abeetaaga obuziba obw’ekikugu, touchscreen ekwata enkolagana y’okuzuula-layeri eri buli muntu omulala: abasengeka ebintu, okunoonya ebikwata ku nsonga, okwolesebwa kwa vidiyo, foomu z’ebisaanyizo by’okwe-. Browser eya bulijjo efuna okuweebwa; essuubi eririna pulojekiti entuufu lifuna okulinnya.
Captello yawandiika enkyukakyuka eno mu mwoleso gwa IAEE Expo! Omwoleso! ku nkomerero ya 2024, nga okukola ebifaananyi byabwe ebikwatagana kwatuuka ku kigero ky’okuyimirira ebitundu 40% okusinziira ku kigero ky’amakolero ekya 30%, ng’ebiseera by’okubeera ebya wakati bisukka eddakiika munaana. Okwo kwe kwanjula abakozi bo kwe batalina kutandika-okubasumulula emboozi z'ebisaanyizo ezibeerawo mu kiseera kye kimu awalala mu kizimbe. (captello.com ku mukutu gwa yintaneeti)
Nga Hardware tonnaba, Audit Enkola Yo
Sika data okuva mu show zo essatu ezisembyeyo era oddemu ebibuuzo bino mu bwesimbu:
Kitundu ki ku buli kikumi eky’abakulembeze abakwatibwa abafunye okugoberera okw’obuntu-mu mu ssaawa 72? Si mass email blast-actual personalized outreach okujuliza ekintu ekigere okuva mu mboozi oba omugenyi's stated interest.
Kitundu ki ku buli kikumi eky’ebiwandiiko by’abakulembeze ebyalimu amawulire agakwata ku bisaanyizo okusukka ebikwata ku bantu be bakwatagana nabo? Ebiseera, embalirira, enkola eyeetongodde, okusalawo-omulimu gw'okusalawo-ekintu kyonna ekireka okutunda okukulembeza n'okukola ku muntu.
Obudde bwa handoff okuva ku booth okutuuka ku CRM okutuuka ku first sales touch bwe buliwa? Si nga leads zifunye uploaded, wabula nga ddala omuntu azikolerako.
Singa omuwendo gwo ogw'okugoberera-guli wansi wa 50%, obujjuvu bwa data yo buli wansi wa 40%, oba obudde bwo obw'okukwasa abantu obwa wakati busukka ennaku ttaano, olina ekizibu ky'enkola kiosks kye zitajja kugonjoola. Sooka otereeze enkola y’emirimu. Okwolesebwa okukwatagana kugaziya enkola yonna gye ziyingizaamu-nga mw’otwalidde n’ezo ezimenyese.
Singa ennamba ezo ziba nnungi ate nga mu butuufu ekizibu kyo kibeera kya busobozi bwa kiyumba oba omutindo gw’okukwata data, kiosks zifuuka yinvesita entuufu. Bakwata amawulire amajjuvu ennyo (abagenyi bokka-bayingiza ebikwata ku nsonga mu butuufu), babikwata mu ngeri ya digito (tewali nsobi mu kuwandiika okuva mu foomu eziwandiikiddwa n’engalo), era babikwata obutasalako (tewali mikisa gifiiriddwa mu kiseera ky’okulinnya kw’ebidduka).
Mu butuufu Hardware Kye Egula
Emitendera esatu gikwatagana n’obukodyo bw’ebifo eby’enjawulo era giraga kalenda.
Ebigonjoola ebyesigamiziddwa ku tabuleti- ($200-$800)okukwata lead capture mu regional shows, tabletop events, oba nga backup units mu booths ennene. Zino zikola apps nga iCapture oba Captello, zikwatagana ne CRM, era tezeetaaga kifo kya wansi. Zino ze kifo eky’okuyingira eri aboolesi okugezesa oba okukwata mu ngeri ya digito kulongoosa ebipimo byabwe eby’omugga wansi nga tebannaba kwewaayo kuteeka ssente nnyingi.
touchscreens ez'ettunzi ez'omutindo ogwa wakati- ($2,000-$5,000)mu yinsi 32-43 eziwagira abasengeka ebintu, okwolesebwa kwa vidiyo, ne katalogu ezikwatagana. Floor-standing oba counter-mounted, ze workhorse setup for inline booths mu myoleso gy'ebyobusuubuzi emikulu. Tier eno ekola amakulu nga oyagalaokwe-obuweerezaobusobozi nga tebufuze kigere kya kizimbe.
Ebintu eby’okulaga eby’omulembe ebikwatagana ($5,000-$15,000)ku yinsi 43 n’okudda waggulu mulimu ebiyumba ebikalu, ebikozesebwa eby’okumpi ebigatta, oba okuzimba okugerekebwa ebweru-. Ebifo by'ebizinga ku bifaananyi ebikulu-ng'ovuganya mu kulaba n'ebizimbe eby'obumanyirivu-binyweza omutendera guno mu ngeri ey'enjawulo okusinga ensengeka ya 10x10 mu layini.
Ebisale ebitalabika ku hardware quotes:
Okusalawo okw’Ekikugu Mu butuufu
Emboozi ezisinga ez'okunnyonnyola zoonoona obudde ku parameters ezitakosa real-world booth performance. Ebibuuzo bibiri bivuga okulonda eri aboolesi ba B2B; ebisigadde biba maloboozi.
Okuyungibwa:
Okwesigamira ku WiFi kuleeta latency n’akabi k’okuva mu ssomero. Bw'oba okola real-time CRM sync, video content, oba configurators ezisika okuva mu cloud databases, hardwired ethernet ye nkola yokka eyesigika. Kino kigula ssente nnyingi okuyita mu mpeereza z’okulaga era kyetaagisa okuteekateeka mu kiseera ky’okukola dizayini y’ekiyumba, naye kiziyiza embeera y’ekirooto eky’ekirooto eky’ekiosk ekifuumuula wakati-okwolesebwa mu kiseera ky’entambula ey’oku ntikko.
Tekinologiya w’okukwata ku muntu:
Screens ezikola capacitive zituusa smartphone-nga responsiveness naye teziwandiisa mikono egya gloved. Mu mwoleso gw’okukola ebintu, expos z’okulongoosa emmere, oba vertical yonna abagenda okubeerawo gye bava mu mbeera z’okufulumya, infrared touch panels zikwata ggalavu era ziwa obuwangaazi ku ssente ez’ekigero.
ADA compliance eteekawo physical parameters for US deployments ezitateesebwako: maximum touch point obuwanvu bwa yinsi 48 okuva wansi level, okutuuka ebanga wansi wa yinsi 10, minimum okwetooloola clearance ya 30x48 inches. Okumenya amateeka omulundi ogusooka-kutwala ebibonerezo okutuuka ku doola 75,000. Abagaba ebintu abazimba okugoberera mu nsengeka za mutindo bakutaasa okuzuula obuzibu mu kiseera ky’okuteekawo ebiyumba.
Ebikwata ku kwesigika kizibu okuzuula, naye okubalirira kw’amakolero kulaga nti nga 18% ku bifo eby’amaduuka tebikola -mu kiseera kyonna. Buuza abagaba ebintu mu ngeri ey'enjawulo ku kulondoola okuva ewala, okweyama kw'obudde bw'okukola okuwandiikiddwa, n'obudde bw'okuddamu ku-obuyambi ku mukutu.
Okupangisa, Okugula, oba Nedda
Omuwendo gw’okulaga buli mwaka gukulu nnyo okusinga obutakyukakyuka bw’ebirimu.
Aboolesi abateeka mu nkola omutegesi w’ebintu oba enkolagana ya katalogu y’emu mu kwolesebwa okungi-enkola y’emu ey’ebirimu, ebibuuzo by’ebisaanyizo bye bimu, okugatta CRM y’emu-laba obwannannyini nga busasula mu sizoni bbiri ku mwoleso ttaano oba okusingawo buli mwaka.
Aboolesi abeetaaga ebirimu eby’enjawulo ennyo buli mukolo-layini z’ebintu ez’enjawulo, abantu ab’enjawulo abaguzi, essira ery’enjawulo eryesimbye-bayinza okusanga okupangisa nga buli-show customization costs mu ngeri y’emu ate nga bakuuma okukyukakyuka.
Ensonga esinga okwagala okugula buli kiseera: nga eby’okwolesebwa ebikwatagana nabyo biweereza ekitebe ky’ekitongole, ebifo by’abasaasaanya, oba ebifo eby’enkalakkalira eby’okwolesezaamu. Hardware ROI esukka ku myoleso gy’ebyobusuubuzi nga screen zezimu ziwagira touchpoints eziwera mu nkola yo ey’okutunda.
Okusalawo Fit
Kiosks zituusa omuwendo omutegeerekeka nga:
Bulijjo entambula esukka obusobozi bw’abakozi mu ssaawa z’okukola ennyo. Ebintu biganyulwa mu self-service exploration nga rep engagement tennabaawo. Shows teziwa badge data, zeetaaga enkola endala ez'okukwata. Enkola y’okutunda wansi esinziira ku mawulire agakwata ku bisaanyizo nga badge scans zokka teziyinza kuwa.
Kiosks tezikwatagana nnyo nga:
Okola boutique shows abakozi mwe basobola okuyingiza buli eyeetabye. Ebintu byetaaga okwolesebwa mu mubiri nga screens tezisobola kukoppa. Enkola za post-show teziyinza kunyiga voliyumu ya lead ey'okwongerako. Ebizibu by’embalirira kitegeeza nti okuteeka ssente mu kiosk zandisaliddwa mu byetaago ebikulu ennyo ng’abakozi oba okukola dizayini y’ebifo.
Bw'oba toli mwetegefu kugula-era abasomi bangi tebajja kuba-wano ky'olina okukola mu kifo ky'ekyo:
Kola okubalirira kw’enkola okwayogeddwako waggulu. Sika ebiraga byo ebisatu ebisembayo, bala emiwendo gy'okugoberera-up n'obujjuvu bwa data, manya okukyusa we kumenyeka ddala. Ekizibu bwe kiba nga kiri wansi w’enkola y’emirimu, sooka otereeze ekyo; tewali kugula hardware kiyamba.
Singa okubala ebitabo kulaga obusobozi ng'ekiziyiza ekituufu, gezaako n'okugonjoola okwesigamiziddwa ku tabuleti emu- mu mwoleso gwo ogw'ekitundu oguddako. Londoola oba self-service capture kulongoosa omutindo gwa data era kukendeeza ku buzibu bw'abakozi. Kozesa data eyo okuzimba business case ya investment ennene.
Bw’oba weetegereza enkola za touchscreen ez’ettunzi era nga weetaaga okukwataganya ebiragiro n’ebyetaago by’ekiyumba, genda ku ensengeka kuawo. Ku aboolesi abakyali mu mutendera gw'okubala ebitabo, tandika awo-okusalawo kwa hardware kujja oluvannyuma lw'okumanya ekizibu ky'ogonjoola ddala.
