Emiwendo gya ESL gitera okusooka okubuuza ekibuuzo kye kimu: "Buli label mmeka?"
Ekiwandiiko ekikulu ekya yinsi 2.13-ekiddugavu-n’enjeru kiva kuYuan 15 okutuuka ku 80okusinziira ku muntu agaba ebintu. Supermarket ya SKU 20,000? Omugatte gw’ensimbi za pulojekiti guyinza okugwa wonna okuva500,000 okutuuka ku bukadde bwa Yuan 3. Same basic setup, ennamba ez'enjawulo ennyo.
Ebisale Ebirabika-Ebbaluwa Z'osobola Okulaba Obutereevu
Ebisale by’Ebyuma: Ebiwandiiko Biba Nsonga Yokka ey’Olusozi
Label y’ebyuma yennyini y’ensaasaanya enkulu mu byuma ebikozesebwa. Bino bye bintu ebikulu ebikosa ebbeeyi.
Okusooka,sayizi nsonga nnyo. Ebiwandiiko biva ku butonotono obwa yinsi 1.54 okutuuka ku bubonero obunene obwa yinsi 12.2. Okusinziira ku bigambo ebyayogerwa ku nkomerero y’omwaka oguwedde, obutono obwa yinsi emu n’ekitundu bwali budduka20 okutuuka ku 24 yuanku kigero kya wakati. Yinsi ya 2.13- ye supamaketi ezisinga ze zikozesa ku kitundu ekinene eky’obusawo bwazo-ebika by’awaka byali bijuliza32 okutuuka ku 38 yuanku abo. Bw’omala okuyingira mu bintu ebinene eby’emmere empya ne pulomo, yinsi 7.5 n’okudda waggulu, emiwendo gituuka200+ yuanbuli emu, oluusi350+ku bika ebiyingizibwa mu ggwanga. Omuddukanya okugula ebintu mu lujegere lw’obuvanjuba bwa China yakomekkereza ng’akola ebitundu 75% ebiwandiiko ebitonotono, 25% ebya wakati-okutuuka ku-ebinene. "Ebiwandiiko ebinene okusinga bya bitundu bya bibala ne deli-bakasitoma basobola okulaba emiwendo ku kafaananyi, era ekikolwa kyayo ddala kirungi. Ebiwandiiko ebitono bimala ebisigadde; tekyetaagisa kusaasaanya ssente za kwongerako."
Ate waliwo n’eby’...tekinologiya wa screenekivamu ekyenkomerede. E-ink pretty much standard kati-amaanyi matono, eringa empapula, ebyo byonna. Omuddugavu-ne-enjeru bye bisinga obuseere. Black-enjeru-emmyufu edduka mpozziEbitundu 20% okutuuka ku bitundu 30% ebisingawookusinziira ku muntu agaba ebintu. Full-color E-ink wadde-ebijuliziddwa byayingira kuemirundi ena ku etaanoomuwendo gw'abaddugavu-n'abazungu-. Okujjako nga oddukanya endowooza ezimu eza boutique ez'omulembe, tri-color nnyingi.
Enkola z’empuliziganya. Ebikwata ku 2.4GHz okusinziira ku Sub-1GHz, okuyingira ku bbugwe, base station coverage-abakozi ab'ekikugu balina okutuula mu ku supplier demos. Protocol ez’enjawulo zikwata ku base stations mmeka ezeetaagisa, ekikosa omuwendo.
Ebisale bya base station biriwo. Ebijuliziddwa biva ku...800 okutuuka ku 3,000 yuanbuli -mu.
Ebikozesebwa mu kussaako: eggaali y’omukka ku shelf, ebikwaso bya label, fuleemu ezikuuma, n’ebirala Bajeti okwetoloolayuan bbiri buli label.
Ebisale bya Sofutiweya ne Enkola
Labels okusinga zibeera za paperweights za mulembe nga tezirina software. Waliwo software y'okuddukanya okukola dizayini ya label, okusika emiwendo, okulondoola ebyuma. Abamu ku basuubuzi bagigatta, abamu basasula mu ngeri ey’enjawulo.
Okugatta enkola-kiyinza okugenda obubi. ESL yeetaaga okwogera ne POS, ERP, promo systems. Enkola za legacy kirooto kibi. Ebisingawo ku kino mu kitundu ky’ebisale ebikwekeddwa, emboozi ez’entiisa entuufu gye ziri.
Ebisale by'ekire, ebintu bya SaaS-biriwo, factor it in, buuza omugabi.
Ebisale by’okussa mu nkola n’okussa mu nkola
Okussaako abakozi badduka kuyuan emu buli label. Ebisale by’okutendekebwa biriwo. Ekitundu kino kyangu so si pulojekiti we ziremera.
Ebisale Ebikwekeddwa-Mu butuufu Pulojekiti We Bigenda Obubi
Ebisale by’emirimu ebigenda mu maaso
Ekituli mu bulamu bwa bbaatule.Buli mugabi omu ajja kugamba nti "obulamu bwa bbaatule bwa myaka etaano ku kkumi." Tebalimba ddala, naye babalirira okusinziira kuokuzzaamu amaanyi omulundi gumu oba ebiri buli lunaku. Omu ku babiri! Supermarket ki ekyusa emiwendo omulundi gumu oba ebiri gwokka olunaku?
Bino bye bigenda mu maaso mu butuufu. Okulondoola supamaketi ssatu mu myaka esatu-data entuufu, so si kuteebereza-nga emiwendo gikyukakyuka, okutumbula, ekitundu ky’emmere empya nga kikola markdowns olunaku lwonna, emiwendo gy’okuzza obuggya gituuka ku musanvu, munaana, oluusiokuzzaamu amaanyi kkumi na bbiri buli lunaku. Obulamu bwa bbaatule obutuufu?Sala bye beewozaako mu bitundu bibiri.Mpozzi ekisinga obubi.
Yuniti za ESL ezisinga zirina bbaatule ezigatta. Battery bw’efa, bbaatule tekyusibwa.Label yonna ekyusibwa.Oyo 30-yuan label efuuka omuwendo oguddirira, so si kugula omulundi gumu. Abagaba ebintu bakyawa kino bwe kizze.
Okufiirwa n’okwonooneka.Labels zifuna okukoona ku bakasitoma. Ebigaali by’okugula ebintu byabakubye. Abalenzi ba sitokisi bazoonoona mu kiseera ky’okuzzaawo shelf. Obubbi bubaawo-tobuuza lwaki omuntu yenna yandibbye ekiwandiiko ky'ebbeeyi eky'ebyuma, naye kibaawo.
Ekibiina kya China Chain Store & Franchise Association-kirabika 2023, kiyinzika okuba nga ku nkomerero ya 2022-pegged amakolero average annual loss rate ku around2%. Ku label 20,000 ku yuan 30 buli emu, ekyo12,000 Yuan buli mwakajust mu kukyusa. Buli mwaka. Lubeerera.
Edduuka erimu lyalina a...4% omuwendo gw’okufiirwamu mwaka gwayo ogusooka kubanga ensengeka ya shelf yatonda ekifo ekinene-traffic pinch point wennyini we zaali ebiwandiiko by’amata. Ebintu ebitonotono nga ebyo-tewali abirabula ku byo.
Omutunzi Lock-mu Obulabe
Ensonga eno tefuna kufaayo kumala.
Tewali mutindo gwa makolero. Zeelo.Buli supplier alina proprietary protocols, proprietary software, buli kimu eky’obwannannyini. Londa Supplier A, era bufumbo ne Supplier A. Oyagala okukyusa okudda ku Supplier B oluvannyuma lw’emyaka esatu kubanga balina emiwendo emirungi? Tuyozaayoza, ebiwandiiko 20,000 ebiriwo kati kasasiro wa byuma bikalimagezi. Okuddamu okuzimba enkola mu bujjuvu.
Omukutu gumu ogw’omu kitundu gwagezezzaako okukyusa abagaba ebintu oluvannyuma lw’okusika omuguwa ku biseera by’okuddamu empeereza. Enjogera y’okusenguka kumpi yali nnyo ng’okutandika obuggya. Baamaliriza nga basigala n’omugabi eyasooka, eya-kyewuunyisa-mu bwangu n’afuuka atali nnyo kuddamu kweraliikirira kwabwe.
Kiki ekiyinza okukolebwa ku nsonga eyo?Teesa ku ddembe ly'okufulumya data mu maaso.Funa ebiwandiiko by'enkolagana mu ndagaano. Buuza ku kugguka kwa API. Ekisinga obukulu, okwekenneenya oba kkampuni eno ejja kubaawo mu myaka etaano. A lot of smaller ESL suppliers bookya nga bayita mu ssente za VC nga tebalina kkubo erigenda mu magoba. Bwe bagenda wansi, hardware eba mulekwa.
Obulabe bw’okukaddiwa kwa tekinologiya
Tekinologiya ono akyatambula mangu. Sikirini za langi zigenda zikendeera ku buseere. Okuteeka mu kifo okwesigamiziddwa ku kamera-okuvaayo. Yuniti ezikozesa amaanyi g’enjuba-okulabika. Okugatta NFC. Kyonna ekiguliddwa leero kijja kulabika nga kya mulembe muemyaka esatu ku etaano.
Tewali bigonjoola binene wano. Dizayini za modulo ziyamba singa zibaawo. Liizi ekyusa akabi akamu eri abagaba ebintu. Okusinga kino kifo ekikulaakulana amangu era okuteekateeka okusinziira ku ekyo kyetaagisa.
Ebisale by’okulemererwa kwa pulojekiti
Laba emboozi y'akatyabaga.
Olujegere lwa supamaketi z’omu kitundu, nga...Amaduuka 40, yasalawo okugenda byonna-mu ku ESL. Big vendor, erinnya eddungi, kyalabika nga safe choice. Zaagenda mu maduuka gonna 40 omulundi gumu mu myezi esatu.
Ebizibu byatandika mangu ddala. Enteekateeka y’emikutu yakolebwa okuva ku pulaani z’emyaliiro, so si kunoonyereza kwennyini kw’ebifo. Turns out amaduuka gaabwe amakadde gaali galina ebyuma shelving ebyatondawo dead zones base stations ze zitasobola kuyingira. KuEbitundu 15% ku biwandiiko ebiwandiikiddwamu maduuka ago just... teyalongoosa mu ngeri eyesigika.
Okwegatta ne POS yaabwe ey’edda kyali kirooto kibi. Enkola ya POS yali ewezezza emyaka kkumi n’etaano, ng’ekola ku ekyo ekiyinza okunnyonnyolwa nga digital duct tape yokka. Buli price push yalina a3% omuwendo gw’ensobi. Si 0.3%-3%. Kibi okusinga ebiwandiiko ebiwandiikiddwa ku mpapula.
Abakozi mu dduuka baakikyawa. Okutendekebwa kwali kwa ssaawa bbiri kwa PowerPoint. Tewali yali ategeera kya kukola nga ebiwandiiko biraga emiwendo emikyamu. Eky'okuddamu ekisookerwako kyafuuka "just put a paper label over it," ekyamegga ekigendererwa kyonna.
Emyezi mukaaga mu, mu kasirise baatandika okuggyawo ebiwandiiko okuva mu maduuka gaabwe agasinga okukola obubi-. Pulojekiti tesazibwamu mu butongole-yamala kulekera awo kugaziwa. Embeera esembayo okumanyibwa: nga kitundu kya labels zikyali waggulu, ekitundu ekirala kiri mu boxes mu bisenge eby’emabega.
Total investment: awalala mu bukiikakkono bwaobukadde bwa Yuan 3. Omugatte gw'okuwandiika-off: mpozziobukadde 2ku ekyo.
Eky’okuyiga?Pilot asooka. Bulijjo sooka muvuzi wa mmotoka.
Ddala ESL Esaanira?
Ekitundu kino kijja nga tekinnatuuka ku models z’okugula ebintu kubanga buli omu ky’ayagala okumanya.
Okutereka kw’osobola okubala mu butuufu
Okukendeeza ku nsaasaanya y’abakozikya ddala era kipimibwa. Nga olina ebiwandiiko ebiwandiikiddwa ku mpapula, buli nkyukakyuka mu bbeeyi kitegeeza okukuba ebitabo, okusala, okutambula okutuuka ku sselefu, okuzuula ekintu, okukyusa akabonero. Omukozi omukugu asobola okukyusa ku...120 buli ssaawamu mbeera ennungi-okusinga okufaanana 80 ku 90 mu butuufu, naddala mu maduuka agajjudde abantu.
Supermarket erimu SKU 20,000, nga tufudde nti bbeeyi ekyukakyuka ebitundu 10% buli wiiki, ekyo kitegeeza 2,000 labels, nga kyetaagisa essaawa kkumi na mukaaga ku kkumi na musanvu ez’okukola. Ku 25 yuan buli ssaawa, ekyo kitegeeza 400 yuan buli wiiki, okusukka20,000 Yuan buli mwaka. Okuteeka emiwendo emirundi mingi kitegeeza okukekkereza ennyo. Okubala kuno kunywevu.
Okukendeeza ku nsobi mu miwendonsonga nnyingi okusinga abantu bwe bakitegeera. Mu mulembe gwa paper label, obutakwatagana wakati wa bbeeyi ya shelf ne checkout price yabangawo buli kiseera. Okwemulugunya kwa bakasitoma, okuddizibwa ssente, engassi ezifuga mu misango egy’amaanyi. Okunoonyereza okumu mu by’amaguzi-Nielsen oba nga kiyinzika okuba nga McKinsey-kuteeka emiwendo gy’ensobi mu miwendo gya supamaketi egy’ennono ku nga3%. ESL kino ekifuna wansi0.1%. Okutereka kwennyini kwesigamye ku nsobi-okukwata ssente, naye ssente ddala.
Obusobozi bw’emiwendo egy’amaanyiye nnene, naye era y’esinga okukaluba okugera obungi kubanga kisinziira ddala ku oba ddala obusobozi bwe bukozesebwa. Yonghui kigambibwa nti yaddukanya okugezesa-ennamba entuufu tezikakafu-naye kigambibwa nti zasala nnyo kasasiro w’ebintu ebipya nga bayita mu miwendo egy’amaanyi egy’ebintu ebiriraanye-okuggwaako, ekintu ngaOkukendeeza ku bitundu 30-40%. Tekinologiya asobozesa kino; oba omuwendo gukwatibwa kisinziira ku buyiiya bwa ttiimu ekola ku miwendo.
Emigaso egya Fuzzier
Amataala g'okulonda LED, okugatta ebintu, obumanyirivu bwa bakasitoma, "enkyukakyuka ya digito"-emigaso gino giriwo, naye okuziteekako ennamba kizibu. Abatunzi bagenda kulaga ebibalo ebiwuniikiriza. Zitwale n’empeke y’omunnyo.
Okubala Ekiseera ky’Okusasula Ensimbi
Omuze ogwangu ku supamaketi eya wakati{0}}nga erina SKU 20,000:
Omugatte gw’ensimbi eziteekeddwamu:nga obukadde bwa Yuan 1
Ebisale by’emirimu buli mwaka:110,000-120,000 eza Yuan
Emigaso egisobola okupimibwa buli mwaka:nga 200,000 yuan
Net annual benefit okwetoloola80,000 eza Yuan, ekiseera ky’okusasula roughlyEmyaka 12. Gattako emigaso egitategeerekeka mpozzi nga giweze emyaka musanvu oba munaana.
Mu butuufu, ekiseera kino eky’okusasula si kitono. Enjegere ezirina scale zikola bulungi. Supermarkets eziyimiriddewo zirina okulowooza obulungi.
Endowooza y’ebisale by’omutendera gw’obulamu
Okwekenenya NPV n’okukendeeza ku nsimbi ezigenda okufuluma mu biseera eby’omu maaso nkola ya mutindo. Ssente mu mwaka ogw'okutaano tezisaanira ssente leero, era okuteebereza okw'emyaka kkumi-kulina okubala enzirukanya y'okukyusa bbaatule, okuzza obuggya tekinologiya, n'obutali bukakafu obw'awamu obw'okutunda. Ttiimu z’ebyensimbi zijja kumanya eky’okukola ku kino.
Okugeraageranya Enkola z’Okugula n’Ensimbi
Okugula omulundi gumu-:Sasula upfront, own everything, lowest long-term cost, naye ssente ennyingi zikubwa era akabi konna ak'okukaddiwa kasigala.
Liizi mu by’ensimbi:Okusasaanya okusasula mu myaka esatu ku etaano, omusolo-obupangisa obuggyibwako, naye omuwendo gwonna mpozzi guli waggulu ebitundu 20%. Okutegeera ani nnannyini byuma ku liizi kikulu.
Omuze gwa RaaS:Okwewandiisa buli mwezi, buli kimu nga kirimu, kumpi tewali ssente za mu maaso. Ebisinga ebbeeyi mu myaka etaano-oyinza okuba nga 50% okusinga okugula outright. Naye kirungi okugezesa amazzi.
Enkola za hybrid ziriwo. Ensimbi za gavumenti ziri mu bitundu ebimu. Emigaso gy’omusolo gw’okukendeeza ku muwendo giriwo. Ttiimu z’ebyensimbi zirina okwenyigiramu okumanya ebisingawo.
Bbeeyi y'akatale Entuufu
Okusinziira ku mutendera gw’abagaba ebintu:Ebika by’ensi yonna nga SES-imagotag ne Pricer bisaba ssente za premium-yuan nkaaga okutuuka ku nsanvuku biwandiiko bya yinsi 2.13. Abakulembeze b’omunda mu ggwanga nga Hanshow ne Zkong bali mu...amakumi asatu-ekintuebanga. Ebika ebitonotono bisika wansi okutuuka kuyuan kkumi na musanvu oba kkumi na munaananaye omutindo gwawukana.
Ebisaanyizo ku voliyumu:Ebitundu 15% ku yuniti 10,000, 25% oba okusingawo waggulu wa 50,000. Ebitongole ebikola enjegere birina leverage.
Emiwendo gikyagenda gikka:Ebitundu nga 10% buli mwaka okumala emyaka etaano egiyise. Si kya mangu? Okulinda kuyinza okuvaamu ebibala. Naye tolinda mirembe gyonna.
Ebirowoozo Ebisembayo
Tandika n’edduuka limu oba abiri erikiikirira.Zidduse okumala emyezi esatu oba mukaaga. Kuŋŋaanya data entuufu. Reality etera okulabika nga ya njawulo ku projections.
Ku ndagaano: tomala ganywerera ku bbeeyi ya label unit. Emigerageranyo gya base station, ebiragiro bya layisinsi ya software, ebiseera by’okuddamu mu mpeereza, emiwendo gya sipeeya, obuwaayiro obufuluma-bino byonna bikulu.Lwana ku miwendo egy’emitendera, okukuuma emiwendo, n’okutambuza data.
Ekiseera kya ESL eky’okusasula ssente eziteekeddwamu mu kiseera kino kiri ku ludda oluwanvu. Ku supamaketi ezisinga ezeetongodde, eyinza obutaba ddiiru "ey'omugaso" ku mutendera guno. Naye ku bitongole by’enjegere ebirina obusobozi bw’okugereka emiwendo egy’amaanyi, ebyo ebitumbula eby’amaguzi eby’emikutu gyonna, oba ebyo ebyolekedde okunyigirizibwa okw’amaanyi mu nsaasaanya y’abakozi, kikyali kigwana okwekenneenya ennyo.
